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Digital Marketing Management Course

Digital Marketing Management Course

Duration: 6 Months

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Learning Outcomes

Who is the program for?

To provide learners with a comprehensive understanding of marketing principles and sales
management strategies
• To develop skills in market analysis, consumer behaviour, and strategic marketing
planning
• To equip learners with the tools to manage and lead sales teams effectively
• To explore digital and traditional marketing channels and their integration in business
strategy
• To prepare learners for marketing and sales management roles in competitive business environments
environments

Upon completion, learners will be able to:
1. Understand the digital marketing landscape and key channels
2. Plan and execute effective digital marketing campaigns across multiple platforms
3. Apply SEO, PPC and email marketing strategies to drive traffic and conversions
4. Use data analytics tools to measure and optimise campaign performance
5. Develop a comprehensive digital marketing strategy aligned with business objectives

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Flexible Installments Available Now
  • Module 1: Introduction to Digital Marketing
    • Overview of the digital marketing ecosystem
    • Digital consumer behaviour and the customer journey
    • Owned, earned and paid media
    • Legal and ethical considerations in digital marketing (GDPR)
    • Setting digital marketing objectives and budgets
  • Module 2: Search Engine Optimisation (SEO) and Content Marketing
    • On-page and off-page SEO techniques
    • Keyword research and competitor analysis
    • Content marketing strategy and content creation
    • Blogging, video marketing and podcasting
    • Technical SEO and website audits
  • Module 3: Social Media Marketing and Management
    • Platform strategies: Instagram, LinkedIn, TikTok, Facebook, X
    • Social media content planning and scheduling tools
    • Influencer marketing and user-generated content
    • Community management and engagement strategies
    • Paid social advertising and campaign management
  • Module 4: Pay-Per-Click (PPC) Advertising and Email Marketing
    • Google Ads campaign setup and optimisation
    • Display advertising and remarketing
    • Email marketing strategy and automation
    • List building, segmentation and personalisation
    • A/B testing and email performance metrics
  • Module 5: Digital Analytics and Campaign Management
    • Introduction to Google Analytics and dashboards
    • Key performance indicators (KPIs) and conversion tracking
    • Marketing attribution models
    • Campaign reporting and data-driven decision-making
    • Developing an integrated digital marketing strategy
  • Project
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Application Procedure For National Students

Counseling
Students should submit a request with these links and one of our admissions officers will contact you for counseling and address all your queries.

Application
After submitting the request form, Students should submit the application form. Click here to fill out the application form.

Offer Letter
Once the application is submitted, ASTI will issue an offer letter and the student ID card.

Campus Tour
Students will be invited to ASTI for a campus tour so that students can experience the different labs, classrooms, libraries, auditorium, and more.

Registration
Students should pay the registration fees to block their seats.

Enrollment
Once the registration is done, learners can enroll and start learning #from the UAE Leading Technical Training Institute, ASTI.

Application Procedure For International Students

E-Counseling
Learners should submit a request with these links, and one of our admissions officers will contact you to provide E-Counseling and address all your queries.

Application
After submitting the request form, Students should submit the application form. Click here to fill out the application form.


Offer Letter
An offer letter will be issued by ASTI once the information provided in the application form has been verified.

Interview
An interview will be conducted with learners to discuss in brief the process, fee structure, and program you’re enrolling in.

Registration
After the interview, learners need to pay the fee in order to continue with the registration process. Payment details will be shared with you by our admission officers. Register a safe payment of fees using a credit or debit card, or choose any other method of payment available.

Visa Application
Once the payment is received, ASTI will send a visa application form, which learners need to fill out to proceed with visa processing.

Enrollment
A visa copy will be shared with learners, and learners can enroll and start learning from ASTI.

Tools you’ll be familiar with

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