Language Icon

Marketing Management & Sales Management Course

Marketing Management & Sales Management Course

Duration: 6 Months

0
0
0

Learning Outcomes

Who is the program for?

• To provide learners with a comprehensive understanding of marketing principles and sales
management strategies
• To develop skills in market analysis, consumer behaviour, and strategic marketing
planning
• To equip learners with the tools to manage and lead sales teams effectively
• To explore digital and traditional marketing channels and their integration in business
strategy
• To prepare learners for marketing and sales management roles in competitive business environments.

Upon completion, learners will be able to:
1. Demonstrate a thorough understanding of core marketing concepts and the marketing mix
2. Conduct market research and analyse consumer behaviour to inform strategic decisions
3. Develop and implement integrated marketing and sales strategies
4. Manage sales operations, set targets, and evaluate sales team performance
5. Apply ethical and professional standards in marketing and sales practice

tabby
logo copy
Flexible Installments Available Now
  • Module 1: Foundations of Marketing Management
    • Marketing concepts, principles, and the marketing mix (7Ps)
    • Market segmentation, targeting, and positioning (STP)
    • Consumer behaviour and buyer decision-making
    • Market research methods and analysis
    • Marketing environment: PESTLE and SWOT analysis
  • Module 2: Strategic Marketing Planning
    • Setting marketing objectives and KPIs
    • Developing a marketing plan and budget
    • Brand management and brand equity
    • Product lifecycle management and new product development
    • Competitive analysis and positioning strategies
  • Module 3: Sales Management Principles
    • Role and functions of the sales manager
    • Sales planning, forecasting and territory management
    • Recruitment, training and motivation of sales teams
    • Performance evaluation and sales incentive schemes
    • Customer relationship management (CRM) systems
  • Module 4: Marketing Communications and Promotion
    • Integrated marketing communications (IMC)
    • Advertising, public relations and sales promotion
    • Social media marketing and content strategy
    • Digital advertising platforms (Google Ads, Meta Ads)
    • Measuring marketing communications effectiveness
  • Module 5: Sales Strategy and Customer Management
    • B2B and B2C sales strategies
    • Negotiation skills and closing techniques
    • Key account management
    • After-sales service and customer retention
    • Ethical issues in sales and marketing
  • Project
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7
Item 8
Item 8

Application Procedure For National Students

Counseling
Students should submit a request with these links and one of our admissions officers will contact you for counseling and address all your queries.

Application
After submitting the request form, Students should submit the application form. Click here to fill out the application form.

Offer Letter
Once the application is submitted, ASTI will issue an offer letter and the student ID card.

Campus Tour
Students will be invited to ASTI for a campus tour so that students can experience the different labs, classrooms, libraries, auditorium, and more.

Registration
Students should pay the registration fees to block their seats.

Enrollment
Once the registration is done, learners can enroll and start learning #from the UAE Leading Technical Training Institute, ASTI.

Application Procedure For International Students

E-Counseling
Learners should submit a request with these links, and one of our admissions officers will contact you to provide E-Counseling and address all your queries.

Application
After submitting the request form, Students should submit the application form. Click here to fill out the application form.


Offer Letter
An offer letter will be issued by ASTI once the information provided in the application form has been verified.

Interview
An interview will be conducted with learners to discuss in brief the process, fee structure, and program you’re enrolling in.

Registration
After the interview, learners need to pay the fee in order to continue with the registration process. Payment details will be shared with you by our admission officers. Register a safe payment of fees using a credit or debit card, or choose any other method of payment available.

Visa Application
Once the payment is received, ASTI will send a visa application form, which learners need to fill out to proceed with visa processing.

Enrollment
A visa copy will be shared with learners, and learners can enroll and start learning from ASTI.

Tools you’ll be familiar with

Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7
Item 8
Item 8

What Our Alumni Say

Blogs

Frequently Asked Questions

Success Starts Here

Please Enter Your Details

Success Starts Here

Please Enter Your Details To Download Brochure

Success Starts Here

Please Enter Your Details

Get a Custom Solution for Employee Training

image 1 copy

Let us know your requirements

Success Starts Here

Please Enter Your Details To Download Brochure

تواصل مع علي

+971565937777

Contact Sarooq

+971562192333

Upskill or Reskill your Team

What makes us the right choice for you

Please Enter Your Details